Amitabh Bachchan named Grado brand ambassador

The house of GBTL-Grasim and OCM has announced actor Amitabh Bachchan as the brand ambassador of the newly launched luxury fabrics and apparel brand, Grado.



S.Krishnamoorthy, MD, GBTL said, “To bring forth the product attributes and positioning we have on board the legendary Amitabh Bachchan as the brand ambassador. We are proud to introduce Grado’s unique features apart from its  rich repository of fabrics and apparels, the wrinkle freeness, the lustre so we apply to cotton, that cotton fabrics which is done with an ammonium finish all the wrinkle free properties and the lustre of any other fabric.”

Commenting on the occasion, brand ambassador Amitabh Bachchan said, “I am happy for the new-age brand ‘Grado’. I believe a man is not only known by the company he keeps, but also by the clothes he wears, what you wear is what you are. Grado is a perfect amalgamation, of the finest quality, trendy designs and vibrant colours, the perfect fabric for all occasions under one brand.”

Grado will cater to maximum product segments and across a range of price points. The brand offers a rich repository of fabrics and apparels in wool, wool blends, PV, PV blends and cottons.

Vikram Mahaldar, MD, OCM said, “To give the launch campaign and the new amalgamation impetus as a part of the synergy, Grado is all set to roll out a powerful communication through advertising, on-ground and online campaigns and activities ensuring the brand creates a great impact not only in trade but also strives to meet the needs of the end-consumer."

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