Published
Oct 8, 2018
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American ready-to-wear brand Rahi enters the Indian market

Published
Oct 8, 2018

Rahi, the American ready-to-wear brand by Reneta and Neha Jain, has set its sights on the Indian market with its latest collection and is investing in publicity and brand promotion in the country.

Rahi has set its sights on the Indian market with its latest collection - Rahi


Reneta and Neha Jain launched Rahi in California in 2017 as a ready-to-wear brand for a millennial audience. The brand manufactures its garments in New Delhi and has had a strong Indian connection from the start. This season, the brand will officially launch in the Indian market through a number of promotions and tie-ups.

"Entering the Indian market has always been on our radar,” said Reneta Jain in a communication. “Since the brand's inception, we have significantly grown from the US to the UK markets, and now it only makes sense to finally have our footprint in the country where our roots stem from. We feel that our product offering, combined with price, on trend silhouettes and fabrications, is ideal for the robust Indian market."

The brand retails from its own dedicated e-commerce store and has world-wide shipping. Although the brand does already ship to India, it had not yet engaged with the Indian market. This season, the brand will engage in marketing and promotions in India to raise brand consciousness. The brand is also perusing tie-ups with e-tailers for online collaborations.

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