Amazon gears up for its second ‘Prime Day’ in India

By

Maverick Martins

Published
Jun 20, 2018

As Amazon is gearing up for its second global flagship sale event Prime Day in India, sellers on the platform are expecting a massive surge in sales during the 30 hour long sale event.
 

Amazon had made its Prime Day debut in India last year on July 10 and claimed that shopping by its Prime members witnessed a three-fold surge on Prime Day compared to normal days.
 
Amazon India is expected to better last year’s performance during the sale period by generating higher revenue and acquisition of new prime memberships during the 30 hour long sale, according to some of the sellers on the platform.

Amazon will focus on its private labels across categories which will have maximum deals, and also beef up warehouses across the country with products so that most orders can be delivered the next day.
 
“The best of the deals will be during the Prime Day sale, especially on Amazon-owned products such as Echo, its hands-free smart speaker and other private labels across categories,” Dhruv Goyal, co-founder, ExclusiveLane.com, a leading ecommerce seller was quoted as saying by Economic Times.
 
 “Amazon had debuted Prime Day in India last year, but this year it will integrate it with global operations setting similar benchmarks since it wants to build on the loyalty of Prime customers with Walmart knocking on the door. It also wants to use this opportunity to convert customers to Prime,” another top seller told ET.
 
 “Amazon wants to ensure such customers get the global experience to reduce attrition to other marketplaces,” another seller said.
 
The flagship event of the world’s largest retailer, Prime Day, offers exclusive deals and launches only for the Prime customer.