Amazon Launchpad start-ups to launch 25 exclusive products on Prime Day

By

Maverick Martins

Published
Jul 6, 2018

Amazon India through its global program Amazon Launchpad will give 18 Indian start-ups a platform to launch their exclusive products during their flagship event Prime Day.
 

The start-ups will launch 25 new exclusive products for all Amazon Prime customers across different categories such as, health, personal care, beauty, home décor & more.
 
Commenting on the launch of these exclusive products, Aman Deep Lohan, Head, Amazon Launchpad India, in a statement said, “We are extremely happy to announce the launch of 25 exclusive products for this Prime Day by Amazon Launchpad start-ups. This launch truly fulfills the aim of Amazon Launchpad as a program wherein we want to help start-ups showcase their cutting-edge products to millions of Amazon customers.”

Aditya Advani, Founder of Spruce Shave Club, one of the start-ups launching on Prime Day, said, “We have been leveraging Amazon Launchpad to grow our customer base further and are now looking to launch exclusives this Prime Day. We plan on launching a new beard grooming range which marks our expansion into a complete men’s grooming brand."
 
Amazon Launchpad program was introduced in India in 2016 to connect start-ups to millions of Amazon customers. It currently hosts over 30,000 innovative products across nearly 30 product categories.
 
Prime Day, Amazon's annual shopping event will be held for the second year in India between July 16 and 17.