Amazon India witnesses 200 % growth during sale event

By

Maverick Martins

Published
Jan 23, 2017

Amazon India has said that it saw 200% growth in units bought on the platform as compared to a normal day during its three day sale from January 20-22.
 

"More customers chose cashless transactions than ever before with 30 times more customers topping their Amazon Pay balance compared to normal day. Surpassing the peak Diwali shopping season, Amazon’s assisted shopping program Project Udaan continued to lead the customer adoption growth with 50X growth as against a normal day," said a statement.

“The significant momentum building upon our already triple digit year over year growth rate, and strong new customer growth with preference for Prime, strengthens our belief that customers across India are choosing us to find, discover, and buy anything online," said Amit Agarwal, VP and Country Head, Amazon India.

The new customer acquisition for the e-tailer was up by 185% as compared to a normal day, with higher growth in Tier II/III geographies. Amazon added that over 2,200 sellers witnessed their biggest sale day during the event.