Amazon India signs MoU with UP government

By

Maverick Martins

Published
Aug 13, 2018

E-commerce major Amazon India has partnered with the Uttar Pradesh government to help entrepreneurs in the region as a part of the government’s One District One Product (ODOP) scheme.

Amazon India through its ‘Kala Haat program’ will train and support these entrepreneurs to sell their products on its platform. More than 300 MSME sellers from 11 districts in the state are expected to benefit from this program.
 
Commenting on the initiative, Bhuvnesh Kumar, Secretary, Department of MSME & Export Promotion, UP in a statement said, “We are happy to associate with Amazon India to support the digital journey for these artisans, expand their reach and boost employment for the sector. This venture into the e-commerce space will truly take authentic, hand-crafted ‘Make in India’ offerings from the state to a worldwide scale.”

Gopal Pillai, Director & GM, Seller Services, Amazon India added, “artisan and their products have always been tremendously popular and in demand but the biggest challenge for these artisans is to scale up and reach out to the larger Indian as well as global audiences. We are delighted to partner with the artisan communities to bring these products of heritage arts to a vast range of customers.”
 
Amazon’s through its ‘Kala Haat Program’ on-boards weavers, artisans and craftspeople across India to become a seller on the platform.
 
The company had earlier this year signed a similar Memorandum of Understanding (MoU) with the state’s Khadi board to exclusively sell khadi products on Amazon.