Amazon India seller base up 160%, records 50% growth during sales in US

By

Maverick Martins

Published
Jan 6, 2017

Global marketplace Amazon said that the seller base on Amazon.in grew by 160 per cent in 2016 from the previous year.

Amazon India has attracted over 140,000 sellers (160 per cent year-on-year growth) across India to the marketplace, the company said in a statement.

"Expansion of our seller services offerings and focus on seller enablement and seller capability building initiatives to enable more and more sellers to benefit from the digital economy and succeed online, was our core focus in 2016," Gopal Pillai, Director & GM, Seller Services Amazon India said.

"We will continue to strive to make selling on Amazon synonymous to selling in India," he added.

With over 50 per cent of the seller base residing in tier II and III towns across India, 90 per cent of the sellers on the platform use Amazon's logistics and fulfilment services, the statement said.

Amazon's Global Selling program also witnessed tremendous success in 2016 by empowering over 18,000 Indian sellers to offer over 25 million 'Made in India' products to Amazon's worldwide customers.

During special sales in the US, including Black Friday, and Cyber Monday, Amazon said Indian sellers witnessed over 50 per cent growth in as compared to the year before, while on Thanksgiving they witnessed 3X growth, it added.