Dec 12, 2017
Amazon India’s seller base grows from 1.5 lakh to 2.7 lakh in 2017
Dec 12, 2017
After doubling its seller base last year, Amazon’s India marketplace has witnessed a surge in sellers this year as well with the number jumping 80 percent from 1.5 to 2.7 lakh for the year.
The company had adopted unique strategies such as feet on street teams, self-service registration, Chai Cart and Tatkal to get sellers on board especially from Tier II and III geographies to gain an upper hand in India’s competitive e-commerce market.
The strategies seemed to have worked for the Seattle-based firm as it managed to acquire over 50 percent of its seller base from tier II and tier III cities, which could be crucial for the firm in its fight against Indian e-commerce firm Flipkart.
According to the latest RedSeer report Flipkart has a clear advantage in tier II and tier III cities and towns with Amazon leading in metro cities. If Amazon’s 50 percent seller base claims are true it will have over 1.35 lakh sellers in tier II, III markets which will help the firm expand its base and cater to these markets more efficiently.
"We have seen tremendous growth this year in terms of seller addition. The base has grown from 1.5 lakh in January to 2.7 lakh currently. We hope to continue the momentum next year as well," Amazon India Director and GM (Seller Services) Gopal Pillai said in a statement.
“Over 50 per cent of the merchant base is from tier II cities and beyond. We are very happy with the numbers. We have seen more additions post-GST than pre (GST) even though there were apprehensions that GST might have adverse impact on small businesses, we have seen strong growth," Pillai added.
Amazon also claimed that its global selling program, which was started a couple of years back, has now over 27,000 sellers from the 20000 last year who sell their products on the company’s global e-commerce marketplaces.
Apart from its seller base the company also reported strong revenue growth for the season with sales rising 105 percent to Rs 3,128 crore (approx 485.3 million) for the financial year ended March 2017. It also invested Rs 2900 (approx ($443 million) in November to gain a larger market share in India’s fiercely competitive e-commerce market.
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