Amazon India launches Forever 21

Amazon India has announced the launch of Forever 21 on Amazon Fashion. The launch has strengthened Amazon Fashion’s commitment to bring the latest fashion trends and a selection of choicest global brands to customers’ doorsteps across the country. 

Forever 21 products will be eligible for Amazon Prime members, offering unlimited free one-day and two-day delivery to over 100 cities across India.

The American fast fashion brand has an eclectic mix of over 1,000 trending styles across women’s apparel, shoes, bags and jewellery.

"We are very excited to add one of the most sought after global fashion brands, Forever 21, to our growing selection of top fashion brands that customers love to shop for! We have been working hard to offer the latest trends and best of fashion to our customers so they can easily discover and buy their favourite brands on Amazon Fashion," Arun Sirdeshmukh, head of fashion, Amazon India, said.

Amazon Fashion will allow customers to shop for their favourite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature.