Amazon India boosts fashion, appliances category by adding more sellers

By

Maverick Martins

Published
Dec 15, 2016

Amazon India has boosted key categories such as fashion and appliances by increasing the number of sellers on its platform to 140,000 and plans to add many more sellers in 2017.
 

Amazon intends to aggressively invest and expand in India to take on its local rival Flipkart, which currently holds a large market share, especially in the fashion space with its fashion online platforms Myntra & Jabong.
 
“We want our marketplace to be the largest and we continue to be so,” said Gopal Pillai, director and general manager of seller services at Amazon India in a Mint report.

“Increasing the number of sellers was the best way to attract customers. Apart from popular choices, a large seller base will also help Amazon offer customers a selection that is unique and hard to find,” Pillai said, thereby increasing the “value proposition”.
 
The number of sellers on Amazon India has now more than tripled since last year.
 
“We are investing heavily in Amazon—and we are investing for the long-term benefit, and not for short-term results,” said Pillai. “Seattle (where Amazon.com Inc is headquartered) is very happy with the progress we are making and we will continue to invest heavily in India. Our goal is to transform the way India buys—and in the long run everything will work out.”
 
Amazon has also increased its total product selection to over 95 million products across categories, compared with about 80 million products before the Diwali season sale in October.