Apr 18, 2017
Amazon India achieves 1.5 x growth at sale event
Apr 18, 2017
Amazon India has said that its Fresh New Look Sale witnessed 1.5 x growth with 30% sales contribution from women's western wear, according to a report in the Economic Times.
Interestingly, the ecommerce player also informed that they have received 85% orders via mobile during the sale event.
"We are thrilled by such great customer interest especially by women shoppers during Amazon Fashion’s first-ever Mid-Season Sale,” said Arun Sirdeshmukh, Head, Amazon Fashion.
“Along with many categories, we’ve also witnessed a spike in women’s western wear category, a significant demand for denim brands, kids fashion, sportswear brands, etc. This clearly emphasizes that Amazon Fashion is becoming the preferred destination for fashion conscious customers to discover latest trends from a strong line-up of top fashion brands. We will continue to bring all that’s fresh, trendy and chic to our customers’ doorsteps across the country”, he added further.
According to Amazon, Bengaluru, New Delhi, Mumbai, Hyderabad, Chennai, Pune, Kolkata, Jaipur and Ahmedabad were the top contributing cities during the sale event from April 14 to 16.
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