8 357
Fashion Jobs
SHINE
Senior Account Manager - Paid Search
Permanent · CHENNAI
SHINE
Social Media & Ecommerce Manager
Permanent · HYDERABAD
BENCHMARK SERVICES
Area Sales Manager - Sme Lap With Top Nbfc Company
Permanent · AHMEDABAD
GENIUS CONSULTANTS
Opening For Territory Sales Manager OR Area Business Manager
Permanent · NASHIK
TALISMAN HR SOLUTIONS
Area Sales Manager (Transportation & Logistics Company)
Permanent · AHMEDABAD
AUXIN RECRUITMENT CONSULTANTS
Area Sales Manager | Lap | Hyderabad
Permanent · HYDERABAD
BERGER PAINTS
Area Sales Manager Wood Coating
Permanent · ROHTAK
360 REALTORS
Hiring -Team Leader/ Sales Manager / Relationship Manager| Pune
Permanent · PUNE
LEVI'S
Senior Supply Planner
Permanent · BENGALURU
ADIDAS
Manager -Tech Infrastructure
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations FP&A
Permanent · CHENNAI
ADIDAS
sr. Manager Merchandising Ecommerce - em Hub
Permanent · GURUGRAM
ADIDAS
sr. Manager- DPC Partner Program
Permanent · GURUGRAM
L'OREAL GROUP
Online Brand Manager
Permanent · MUMBAI
L'OREAL GROUP
Retail And Education Manager - Ysl
Permanent · MUMBAI
JCPENNEY
Senior Manager
Permanent · BENGALURU
DAMYAA PJ FOODS
Area Sales Manager/Regional Sales Manager
Permanent · ROHTAK
ON TIME SOLUTIONS
Branded Fmcg Company Opening For Area Sales Manager in North Kerala
Permanent ·
HECTOR AND STREAK CONSULTING
Sales Engineer / am / Manager - Ups
Permanent · MUMBAI
HDFC LIFE
Hiring For Associate Area Manager-Abp Channel
Permanent ·
SAHAJ PHARMA
Production in Charge - (Synthetic Iron Oxide Pigment)
Permanent · DAHEJ
STONELAM SURFACES LLP
Area Sales Manager- Project Sales
Permanent · CHENNAI
Published
Sep 18, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Amazon Fashion Europe launches affordable active brand Aurique

Published
Sep 18, 2018

Amazon Fashion Europe is expanding its fashion offer as it targets top spot in apparel globally with the company making its first entry into the activewear market, via the launch of its Aurique own-brand on Tuesday. It’s Amazon Fashion's fifth own label launch in Europe over the past year and really underlines the extent of the investment the e-tail giant is making in the fashion category.


Amazon/Aurique



The company said the Aurique collection “is designed for style, quality, comfort and functionality,” and as expected, “it won't break the bank”. There is a wide selection of styles for “an active lifestyle using carefully selected fabrics with trend-led detailing such as mesh inserts and high-shine prints.”

The new collection, for autumn/winter, is clearly geared to both performance and everyday-wear with gym-to-street pieces including workout outfits and athleisure separates such as leggings, sports bras, tops and running jackets. 

The company stressed that the performance pieces are “fashion-inspired” and “ideal for everyday activities from brunch with friends to high energy classes at the gym, all at great prices.”

And as an extra inducement to buy into the new line, the company is offering shoppers 20% off when they spend £20 or more for the first week.

The Aurique launch follows a spate of other private label launches including Truth & Fable occasionwear, Find everyday women’s and menswear, Iris & Lilly, contemporary lingerie, and the Meraki ‘premium basics’ brand offering menswear and womenswear. 

It’s clearly a strategy designed to weave itself into every aspect of consumers’ lifestyles - at least those consumers shopping at the more affordable end of the market - and that’s a strategy that’s helping it to beat the competition. While figures around Amazon's global market share are often hard to come by, recent estimates from Morgan Stanley suggest that it will become the top US apparel retailer this year and its market share there is expected to be 14% in 2020, compared to just 5% in 2015.

Copyright © 2024 FashionNetwork.com All rights reserved.