Alibaba backed Paytm Mall banks on quality sellers to take on rivals

By

Maverick Martins

Published
Mar 2, 2017

Alibaba-backed Paytm E-Commerce, which launched Paytm Mall earlier this week, is banking on quality sellers and exclusive product launches to compete with e-commerce biggies Flipkart, Amazon and Snapdeal in India.

Paytm Mall sellers will have go through a stringent process to get on board the online marketplace business inspired by the Chinese giant Alibaba’s shopping portal TMall.

"Sellers looking to qualify for Paytm Mall will have to pass more stringent requirements in terms of supply, inventory and logistics," Saurabh Vashishtha, vice president at Paytm told the Economic Times.

Paytm is also looking at more exclusive product launches on the new platform to take on bigger rivals Flipkart and Amazon.
 
"At Paytm, we will continue to push all products and categories including electronics. This would involve several new tie-ups, including exclusive product launches," Vashishtha added.
 
Paytm Mall will focus on categories such as electronics, branded apparel, FMCG and authorized stores. Paytm Mall is being viewed as Chinese giant Alibaba’s entry into the Indian ecommerce space, which is going through a tough phase with companies struggling to raise funds to compete with global rival Amazon.