Adolfo Dominguez to enter US and Chinese markets, and launch an app

Adolfo Dominguez plans to enter the American and Chinese markets and launch an app to boost its online sales, informed the company as it presented its new strategic plan to its shareholders this Monday.

U's Fall 2015 campaign - Adolfo Domínguez

With this strategy the company aims to complete its restructuring process - which led it to downsize and close more than 12 stores in the first quarter - and begin a new expansion phase from 2017 to 2018.

The company is also looking to maximize its efficiency levels and strengthen its brand value, while also boosting its European, Middle East and Latin American markets.

Additionally, Adolfo Dominguez will revamp its design process, change its wholesale business model and open new online stores.

The label also plans to drive the internationalization of its younger line U, which is currently present in Mexico, Japan and Spain, to key cities in Europe and China.

The new scheme comes as the Spanish company restructures its management board with several senior appointments, including the nomination of Estanislao Carpio as CEO.

Adolfo Dominguez is seeking to leave behind the negative results recorded in the past year and complete its restructuring process. 

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