Published
Dec 11, 2017
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Adidas launches "Shop in Shops" at Lifestyle International

Published
Dec 11, 2017

Adidas India has partnered with Lifestyle International Pvt Ltd to open “shop in shops” in Lifestyle outlets in order to reach more female customers.

Adidas India has partnered with Lifestyle International to open “shop in shops” in Lifestyle outlets - Adidas-Facebook


On Friday, December 8, Adidas launched their first “shop in shop” in a Lifestyle store and the brand chose Gurugram’s MGF Metropolis as their first location. The launch party hosted an array of guests including the celebrity actress Sanya Malhotra and boxer Nikhat Zareen. The store opening was followed by a Zumba session with local studios.

“We are pleased to introduce Shop-In-Shop outlets in association with Lifestyle International for our women’s product category,” said Sean Van Wyk, the Senior Marketing Director of Adidas India.

“The partnership with Lifestyle will strengthen our reach across cities and make Adidas accessible to a larger set of women. Adidas believes in encouraging women to take up sport and fitness and with such initiatives we hope to bring this cultural change to the forefront. We look forward to a meaningful association between both the brands,” Van Wyk explained.

Adidas will go on to open more “shop in shops” at 16 other locations. These will comprise Lifestyle stores across the Delhi NCR region as well as in Mumbai and Bengaluru.

As Lifestyle is a chain often associated with women’s clothing, the idea is that this partnership will widen their female customer base and introduce more shoppers to the brand.

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