Actress Amrita Rao is new Brand Ambassador, Creative Advisor for Flowery

​The Surat-based manufacturing brand Flowery have appointed Bollywood actress Amrita Rao as Brand Ambassador and Creative Advisor for its new apparel line.

Amrita Rao is the new Brand Ambassador and Creative Adviser for Flowery - Flowery

As part of her new role, Rao has shot her first advertising campaign for the brand with the photographer Amit Khanna where she wore a selection of ethnic and fusion wear.

“The shoot was amazing,” said Rao.

Rao spoke about her new appointment and said: "As a film actress I have been very careful and selective in my choices and particular about associating with content that has a great repeat value. Similarly this was not just an endorsement its truly amalgamating with the brand and hence, when Mr Kailash Jhawar of Flowery approached me to come on board as a creative advisor and their brand Ambassador, I took time and came on board only after studying carefully the entire process of manufacturing at Flowery, in the past few months and when I was thoroughly confident of the product, its quality and detailing of the designs and the creations are so meticulous that it really becomes easy to find the best.”

Flowery’s Kailash Jhawar said: “Amrita Rao is a perfectionist and she has proved to have given 100 percent to whatever she commits to, be it her Films or TV assignments. When I met her I was further impressed with her creative suggestions and how she has strived to become a fashionista without compromising on her personality and comfort. Her dedication and experience is very valuable and appealing in every department required for the brand. She is the best choice for Flowery to blossom for the aspiring girls who want to be fashionable without trying too hard.”

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