Aartivijay Gupta shows 'Line' collection at AIFW

By

Isabelle Crossley

Published
Oct 13, 2017

On October 12, Aartivijay Gupta showed a contemporary collection at Amazon India Fashion Week (AIFW) that was entitled 'Line', and featured loose portrait sketches printed on garments.

For Aartivijay Gupta’s spring/ summer 2018 collection, the brand’s signature bold prints were present as ever and this time were presented as portrait sketches of both humans and animals that adorned garments ranging from simple tops to entire sarees.

The Line collection featured a wide variety of sketches printed onto the loose, free flowing garments. Realistic colour renderings of lions, pencil sketches of monkeys, loose pencil portraits, and technical studies of hands could all be seen at the runway show. Drawings that look like they had been made by children were also printed and one saree was covered in child- like sketches of a happy family.

The collection was as much about art as it was about fashion and neutral hues were predominant offset with bright pops of colour. The use of such quirky prints allowed a collection of simple shaped garments to give a strong impression.

Aartivijay Gupta is based in Mumbai and she founded her eponymous label after studying at the National Institute of Fashion Technology (NIFT) in 2004. Gupta is known for her unique prints and has also shown at Lakmé Fashion Week.