​Forevermark partners with AVR Swarna Mahal

By

Maverick Martins

Published
Nov 12, 2018

Forevermark, the diamond brand from the De Beers Group has partnered with South Indian jewellery retailer AVR Swarna Mahal to launch an exclusive diamond jewellery collection.
 

The new collection features a range of jewellery including earrings, pendants, rings, bangles, and necklaces created using Forevermark diamonds. It was unveiled with a fashion show at the Swarna Mahal’s boutique store in Salem.
 
Commenting on the association, ABS Sanjjay, managing director of AVR Swarna Mahal in a statement said, “We are delighted to have associated with Forevermark, who are the diamond experts with the heritage of De Beers. The synergy of both our brands has bought about an ideal collaboration over the past few years.”

Sachin Jain, president of Forevermark India, added, “We ensure that we work exclusively with experts who are passionate about diamonds and committed to excellence like AVR Swarna Mahal, who live up to the promise of the brand. With our mutual love for the world’s finest diamonds, our customers can be sure to get the best of the best.”
 
The Forevermark collection is available for sale at AVR Swarna Mahal Salem in Tamil Nadu.